It is very common fact that junior doctors or those who have started their clinical practice recently, often complain that they are not able to build their practice fast. They will have to jump over many hurdles to reach the level of clinical excellence of senior or seasoned practitioners. One such hurdle which every doctor has to face is โentry barrierโ.
ENTRY BARRIERs are the obstacles which make it extremely difficult for a new clinic / doctor to
break into a market. In other words, there are certain factors which prevent the patients to reach us. In order to jump ahead of our competitors, we should first identify what are those entry barriers.
Entry barriers may be looked in two different perspectives. One is the obstacles for us to create an impact in the market space and two, the barrier your prospective patients are having to get an access to you. Though, in effect both these are the two sides of the same coin, dealing with this is inevitable for growth as a practitioner.
Here are some of the common entry barriers:
1. ๐๐๐๐ค ๐จ๐ ๐๐ฐ๐๐ซ๐๐ง๐๐ฌ๐ฌ โ about your system of treatment, your expertise
2. ๐๐จ๐ฆ๐ฉ๐๐ญ๐ข๐ญ๐ข๐จ๐ง โ too much or too less of competition
3. ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ซ๐ซ๐ข๐๐ซ๐ฌ โ believing in myths like โDoctors doesnโt need to market himselfโ and waiting for โmouth to mouthโ publicity
4. ๐๐๐จ๐ ๐ซ๐๐ฉ๐ก๐ฒ โ your location, not expanding beyond borders, not starting online consultation
5.๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐ข๐๐๐๐ซ๐๐ง๐ญ๐ข๐๐ญ๐ข๐จ๐ง โ not differentiating your clinical practice from other doctors / clinics around you.
Working to find out your entry barriers and overcoming it may actually be the best or easiest way to deal with it. Take action today to identify and plan on how to overcome your entry barriers. Letโs rise to the challenge and learn to empower ourself for success.
You may ๐๐๐๐๐๐๐ ๐๐๐๐๐ about what all entry barriers you have / are facing now and letโs discuss on how to overcome it.
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