Lets get started with the discussion of inputs of whether DOCTOR is just a Service provider OR a Businessman ?
YES ! Business is a vehicle to serve people, unlike our strong belief that Business is a selfish model for the benefit of the Owner who runs the show.
True Business is committed to create a WIN-WIN-WIN environment.
It should be a
WIN
for the Customer(Patient)
WIN for the Employees (Staff)
&
WIN for the Business Owner (Doctor)
Let's take a scenario,
here, the Doctor is not making profit, Staff is not earning good salary but the patients are helped / relieved of their complaints .... its termed as CHARITY.
ie. Customer WINS + Team LOSES + Business owner LOSES= CHARITY
Are we running a charity institution..? Its time to wake up, unlearn & relearn certain facts of being an entrepreneur.